
PROJECT NAME
Treat Days
ROLE
Logo
Product Designer
DATE
2018
Incorporating illustration into logos breathes life into design adding another layer of visual interest. One of my favorite projects, 'Treat Days' was designed to be a playful interaction with a daily planner meant to reward the user to remember to ‘treat themselves’ to a little something every now and then (or every day of the week, I won’t judge). Each day of the week sports a different treat and eye-catching color.
A companion piece with these planner stickers were keychain charms of the various treats themselves sporting cute emotions.
This campaign was in production from 2018-2020.
PROJECT NAME
The Petcare Market
ROLE
Logo Designer
DATE
2016
2021
Before opening the doors of 'The Grooming Shoppe' in 2016, the owner reached out to me looking for a clean, whimsical logo that can be easy to read from a distance on a busy street. At the time their business was solely a grooming spot for dogs. Since then, the business expanded and in 2021 opened their doors as 'The Petcare Market'. The owner sought a playful companion logo to their grooming logo, and wanted to feature a cute mascot pup, whom later became known as "Pooch Magoo".
The business continues to thrive and recently expanded once more.
PROJECT NAME
Indigo Total Wellness
ROLE
Logo Designer
DATE
2021
The owner of 'Indigo Total Wellness' came to me seeking a design that evokes tranquility befitting of his massage practice. I created the design using simple line and symbolism that I felt captured the essence he was seeking. To take it one step further, the color shift from dark to light attributes to the feelings of wellness and was the perfect solution for his design.