TREAT DAYS
PROJECT NAME: Treat Days
ROLE: Logo / Product Designer
DATE: 2018-2020
Incorporating illustration into logos breathes life into design adding another layer of visual interest. One of my favorite projects, 'Treat Days' was designed to be a playful interaction with a daily planner meant to reward the user to remember to ‘treat themselves’ to a little something every now and then (or every day of the week, I won’t judge). Each day of the week sports a different treat and eye-catching color.
A companion piece with these planner stickers were keychain charms of the various treats themselves sporting cute emotions.
This campaign was in production from 2018-2020.
THE PETCARE MARKET
PROJECT NAME: The Petcare Market
ROLE: Logo Designer
DATE: 2016 / 2021
Before opening the doors of 'The Grooming Shoppe' in 2016, the owner reached out to me looking for a clean, whimsical logo that can be easy to read from a distance on a busy street. At the time their business was solely a grooming spot for dogs. Since then, the business expanded and in 2021 opened their doors as 'The Petcare Market'. The owner sought a playful companion logo to their grooming logo, and wanted to feature a cute mascot pup, whom later became known as "Pooch Magoo".
The business continues to thrive and recently expanded once more.
THE VAULT
PROJECT NAME: The Vault
ROLE: Logo Designer
DATE: 2025
The gym owner of 'Final Round Training' was planning on opening up their second location, catering to personal training and speciality coaching. They came to me looking for a logo that was reminiscent of their existing branding but wanted to symbolize what a client will be stepping into - a highly personalized experience not often found at other gyms.
finalroundvault.com
INDIGO TOTAL WELLNESS
PROJECT NAME: Indigo Total Wellness
ROLE: Logo Designer
DATE: 2021
The owner of 'Indigo Total Wellness' came to me seeking a design that evokes tranquility befitting of his massage practice. I created the design using simple line and symbolism that I felt captured the essence he was seeking. To take it one step further, the color shift from dark to light attributes to the feelings of wellness and was the perfect solution for his design.
'Indigo Wellness' office
'Indigo Wellness' printed tumbler
'Indigo Wellness' shirt embroidery
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